Picking up almost a year after the coup of Sterling Cooper formed the new Sterling Cooper Draper & Price, in swanky new window filled, colorful couches, and conference table less offices, the new team is barely keeping their head above water as Lucky Strike accounts for 71% of their billings. But this episode isn’t about the new firm, as much as it is Don Draper and his importance to firm.
This story’s opening line also opens the episode as Don marginalizes and brushes off the interviewer that is writing a story about him and the firm. Draper doesn’t care and it of course comes to bite everyone in the ass. Through out the episode every familiar face tells Don how important he is and what he means to this company as Don brushes them off and suggests that his work should do all of his talking.