A few years back it became a hobby to make fun of the trend in marketing to describe things as extreme.  Extreme sports are one thing (you aren’t going to see me jumping out of a helicopter into the middle of circling sharks while wearing a suit of meat with the goal of safely swimming back to shore.  Way too extreme.  Yes I made that sport up.), but can deodorant really be that extreme?  Then again, every once in a while something worthy of the descriptor comes along.  Such is the case with Extremely Loud and Incredibly Close. [Read more...]